Retaining Hourly Employees

Quick service restaurants, also known as fast food restaurants, are defined as foodservice establishments that have limited service and menu items. According to the definition, most have drive-thru service, no liquor sales, and do not offer table service. The restaurants rely on a narrow menu, catering to extremely price sensitive consumers who develop “habit forming” purchases through top-of-mind advertising. Quick service restaurants are also characterized as having consumer demands for foods served quickly and at the right temperature, accurate orders, and clean locations. According to the National Restaurant Association, in 2007 the quick service segment of the U.S. restaurant industry accounted for almost one-half of all commercial restaurant “eating place” sales, generating revenues exceeding $160 billion.