Brown Cattle Company

Brown Cattle Company is a family partnership cow/calf cattle operation with some corn production. We currently own 200 acres of land for crops and 400 acres of pasture. . .

This case study of a fictitious family illustrates how to create a business plan for a cow/calf operation. Based on the background and records of this family, you will see how to:

* create an operation layout;

* write a mission statement;

* identify business goals;

* specify short-term and long-term goals;

* set priorities and goals;

* express the purpose of the plan;

* explain the strategic outlook;

* collect legal and contractual information;

* explain the production and financial situation; and

* form a marketing plan;

* plus more.