Marketing AgriTourism Online

Agritourism – where tourism and agriculture intersect – is one of the fastest growing segments in the tourism industry. Rural agriculture-based businesses can take advantage of this growing market by providing hands-on experiences that help people understand the where and why of their food supply.

In this 49-page online magazine, rural business owners will learn how to market their business online to reach this audience. You will learn how to:

• Evaluate the role of technology in your business.
• Use direct online marketing to reach a target audience.
• Build websites that will attract customers.
• Incorporate social media into your marketing plan.
• Measure the effectiveness of your online presence
• Understand the agritourism customer.

Electronic Magazine Format

This publication is an online magazine that allows you to access video and additional information. Use the magnifying tool to move around on the page and enlarge sections. To turn the page, click on the top or bottom external corner of a page or use one of the arrows on the left or right margin. Note: Marketing AgriTourism Online is hosted on a website external to the University of Nebraska–Lincoln (zmags.com) to facilitate the interactive features.

Access Marketing AgriTourism Online